This season, Arctica expands into the childrenswear market with Boston-based ecommerce retailer Mini Ruby Contemporary Childrenswear. Mini Ruby was established in 2015 as a childrenswear provider for parents seeking high-quality contemporary clothes for kids.

The homepage of childrenswear retailer Mini Ruby featuring Arctica apparel

Meeting a need

Mini Ruby Contemporary Childrenswear carries a wide selection of fine, high-quality contemporary clothes for boys and girls from baby sizes to young teen. They carry modern, boutique and designer clothes that meet the discerning taste of its customer base. Elevated boutique brands like Imoga, Nellystella, Munster Kids and Joah Love. Think cool, urban and refined.

As avid snow sports enthusiasts, Mini Ruby wanted to offer kids the same high-quality winter sport outerwear that is available to adults. So it was only natural to expand the offerings of Mini Ruby to include Arctica outerwear for kids. Since Arctica is worn by a lot of ski racers, Mini Ruby knew Arctica offered a good product. They especially liked the durability, bright colors and premium quality.

Some of the Arctica apparel available at Mini Ruby

Arctica Jackets and Pants

Mini Ruby Contemporary Childrenswear now carries Arctica in their online store. Currently, they carry the Arctica Youth Down Packet, the Youth Comp Jacket and Youth Side Zip 2.0 pants. So next time you are in need of “that perfect outfit” for your child – whether it be cool, urban everyday wear, distinctive special occasion outfits or high-quality outerwear – think MiniRuby.com.